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Gaining by Losing: Why the Future Belongs to Churches That Send, J. D. Greear (Zondervan, 2015). 256 pages. $19.99
Frankly, I did not expect much from this book. I’m not a fan of the multi-site, megachurch pastor who writes books that become best-sellers simply by getting all his church members to buy the book. However, early in this book Greear says something that flies in the face of everything the multi-site megachurch has banked on for decades. He argues that “increasingly, in a ‘post-Christian’ society, unbelievers will simply not make their way into our churches, no matter how ‘attractive’ we make them.”
This is exactly what I have been increasingly talking about in my apologetics ministry. The days of the big “Come and See” events as the primary evangelism strategy is drawing to a close. As the culture becomes more hostile, people are simply not going to darken the doors of a church, no matter how “cool and relevant” we seek to become. Greear proceeds to say that “if we don’t equip our people to carry the gospel outside of our meetings, our events, our gatherings and programs, we are going to lose all audience with them. A few flashier and flashier megachurches will likely keep fighting for larger pieces of a shrinking pie.” His solution? We must teach our people to engage people outside the church. Exactly.
This book is worth the read and may serve as a kick in the pants to get pastors moving on equipping their people to confidently engage unbelievers in apologetic evangelism. Buy it!
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